Research On The Innovation Of Service Mode In The Agricultural Products Logistic Park Based On The E-commerce Environment

Agricultural products logistics park is the core of the agricultural products supply chain link,and the development of agricultural products logistics park will accelerate the development of the entire supply chain of agricultural products,which develop into economies of scale and intensive production.But the development of agricultural product logistics park in China was late,and now it is still in the exploratory stage of development.The service mode of the agricultural product logistics park is traditional.Electronic commerce and relevant technologies could be applied in innovation of the agricultural product logistics park service mode,which are the powers of the development.The development of technologies can also motivate for agricultural products logistics park to the modern sta ge of development,so as to improve its core competitiveness and promote the rapid development of agricultural economy.Firstly,this paper states the present situation of the agricultural products logistics park development,and points out that the logistics of agricultural products in the hardware facilities and management level gap is big,the funds are short,the information is asymmetry and loss is severe.Then the paper summarizes the development of the agricultural products logistics park phase,and indicates that the service mode of agricultural products logistics park is single and two stage differentiation serious problem,which are performance of the demand for agricultural products logistics park service mode innovation.Based on the study of e-commerce theory and service pattern and the basis of innovation theory with case analysis,combing with the actual situation of the H agricultural products logistics park,the paper analyses the two forms of the agricultural products logistics park service mode innovation of: demand-pull and technology-driven service mode innovation.According to these two service mode innovation models,and study designs online mall financing platform which consider H agricultural products logistics park as the core,the E-commerce cloud logistics platform and electricity social platform.In addition,using Delphi Model this paper putsforward relevant indicators to evaluate service mode innovation ability of the agricultural products logistics park,with which can be designed a questionnaire to evaluate its service mode innovation ability.Finally,the paper puts forward some corresponding advices: develop the infrastructure construction,apply new technologies and pay more attention to the training of logistics talents.