Research On The Infiuencing Factors Of Bond-type Finicial Products Revenue China'listed Commercial Banks

In recent years,with the continuous development of economy and the improvement of living standards,people's consumption concept has also changed.As a single investment way,savings already can't satisfy the demand of consumers.Financing business of commercial bank has grown rapidly,and financial product is many and varied.Because the bond-type financial products have characteristics such as relatively small risk,relatively high and stable yield,they are loved by the broad masses of investors.Therefore,it is particularly important to study the influencing factors of bond-type financial products revenue.Finding the key factors affecting the yield,can provide a reference for bond-type financial products of commercial banks in raising revenue,design innovation,risk management.And it also can provide reference value for investors when choosing to buy the product or product portfolio.This paper has made the theory review on the development course and current situation for bond-type financial products of the development of Chinese commercial Banks.Then we collect the relevant data of RMB issue for bond-type financial products in China's listed commercial banks.Using econometric method,this paper regards expected return as the dependent variable,and regards the benchmark one-year deposit interest rate of the bank,the issuing bank's credit rating,the purchase amount and financing period,the proportion of capital preservation,product risk rating,issuing bank comprehensive financial capacity as the independent variable to construct the multiple regression model on the influencing factors of bond-type financial products revenue in listed commercial banks.The result shows that the benchmark one-year deposit interest rate of the bank,the purchase amount and financing period,the proportion of capital preservation,has a positive influence on the revenue,the issuing bank comprehensive financial capacity,the issuing bank's credit rating,has a negative influence on the revenue.Finally the paper has carried on the empirical analysis,and explains empirical the results.Finally based on the result of empirical analysis and the current economic development situation in our country,this paper put forward some suggestions stand by the government,the commercial banks,the investors.Hope to our commercial banks can have a good development.