| At present,most coal enterprises have implemented strategic transformation to meet the requirements of national economic development.Inner Mongolia Qian Chang Management Limited Liability Company need explore and make a breakthrough in developing new business field for the group.In this premise,the company began to get involved in the diversification of investment,and expanding business to the hotel,catering,retail and other industries which are new for it.In this context,"Wan Jin Palau Hotel" project is a strategic investment.Strategic investment is an important part of the strategic management of the company,thus it should match with the company’s strategic objectives,and provide protection and support for Company’s overall strategic goals.Scientific strategic investment could help companies collect as well as arrange resources in an orderly manner,make good use of related resources,and reduce investment risk and finally achieve the goals.Based on the strategic management theory,risk management theory,system theory and economics theory as the logical starting point,the paper takes the specific implementation of the project as pointcut,and makes a systematic and in-depth analysis of the project investment factors.This paper consists of six chapters:The first part introduces the research background;The second part defines the concept and states the related theories of strategic management;The third part,through PEST,makes a analysis of the external macro environment of Wan Jin Palau Hotel project",and of project evaluation through the five forces model analysis of the competitive environment of Wan Jin Palau Hotel project,and through the SWOT,makes a analysis of internal resources and external environment of Inner Mongolia 1000 investment management limited liability company,;The fourth part makes a further study of the investment feasibility through financial analysis;The fifth part makes the analysis of business strategy and project risk of Wan Jin Palau Hotel;The sixth part make a summary and prospect of the further research work.This paper is a field study of cross-industry and multinational strategic investment of domestic enterprises,and also a practice of the enterprise strategic management method.Apart from solving company problems in strategic investment,this paper,through analysis thought and methods,expects to provide a reference for the formulation and adjustment of other enterprise strategies,improving the ability to resist risks and so on. |
