The Research Of The Enhancement Of The Tourism Product In Mountain Lushan Scenic Spots

With the deepening of reform and opening up,the tourism industry has ushered in unprecedented opportunities for development,the rapid development of various scenic areas,the formation of fierce competition in the tourism brand.Indeed,similar products monotonous,lack of cultural connotation,have extensive management and other issues,is because of the tourism product itself is not updated,resulting in less attractive,the brand competitiveness of scenic areas weakened,so the upgrading of tourism products should be conducted.Based on the analysis of the tourist resources of Mount Lu,relevant research on scenic area,pointed out the development status of Mount Lu scenic area tourism product characteristics and existing problems,put forward corresponding tourism products to enhance the principles and basic ideas,combined with the investigation and Analysis on the tourist market of Mount Lu scenic area,puts forward some concrete suggestions on Mount Lu scenic area to enhance the product.Mount Lu scenic area development advantages,the weak cannot be overlooked,in the face of similar products in the market competition,the Mount Lu scenic area to take advantage of,take advantage of the opportunities,overcome weaknesses and challenges.The development of the Mount Lu scenic area to the new development trend with the tourism industry,highlighting the red culture and religious culture,according to the different needs of the market,the development experience of tourism products of high quality,multi-level and diversified.From the four aspects of tourism function,tourism product form,tourism services,marketing,management,research on the transformation from Mount Lu scenic area,tourism resources integration,project promotion,brand building on the three aspects of the Mount Lu scenic area tourism products to enhance research,in order to build Mount Lu scenic area product promotion pattern.The promotion of tourism products is put forward under the background of the rapid development of society and economy,the change of tourists' demand,and the tourism products cannot keep up with the needs of tourists.In this paper,the Mount Lu scenic area as the research object,the upgrading of the tourism product is analyzed deeply and systematically,in order to provide advice and suggestions for the Mount Lu scenic area,and promote the sustained and healthy development,and for other tourist products to enhance the reference.