Study On Integration And Promotion Of Tourism Products(Scenic Spots) For Jinan

Tourism product is the core of tourism industry. Scenic spots as a kind of tourism products on its own peculiarities play a central role. Many scholars have concentrated on the study of tourism products'innovation. The fields of study include mainly the systematic study on the regional tourism products, theoretical study on the establishment of network system on the regional tourism products, the study on the tourism products integration etc. The integration of tourism products is one of the key contents of tourism integration, but at present the research is comparatively rare in China, most of which is to put forward the relative countermeasures and suggestions at region, and it is lacking on systemic research.As one of the"National Top Tourist Destination"and"National Famous Historical and Cultural City", travel industry develops rapidly in Jinan. Many new scenic spots come out, enriching the tourism product market .With the large-scale development of tourism products, however, there are also some problems. In the meantime with the rapid expansion of tourism in home market competition of tourism products is increasing among cities. How to promote tourism product feature and improve the competitive ability of the city has become a significant topic.According to the backgrounds on the above and taking the integration of tourism products, mainly about scenic spots, as a research object, this thesis makes a deep study on the Integration and promotion of tourism products for Jinan, based on lots of materials, investigations and questionnaire survey. The basic theory of the paper is marketing, ethnology, management science, geography, anthropology and so on. Based on tourism developing at home and abroad and current situation of tourism products in Jinan, this thesis puts forward the research method and ideological line. Following that, the thesis deals with basic theory, mainly including concept and characteristics of tourism products, the concept, connotation, necessity and meanings of its Integration. According as these basic theory, by a lot of investigations, questionnaires and materials, it systematically analyses the current situation of tourism industry, proposes chief features and evaluates the core competitiveness of view spots in Jinan with analytic hierarchy process. It also carries on qualitative analysis to the problems existed in the development. Then the thesis treats the Integration in some details, including the optimization and integration of like product, the integration on spatial pattern of heterogeneous product. Finally, some suggestions will be offered for promotion.After synthetically analyses and researches, it draws the conclusion of the study:Ⅰ, the chief features of scenic spots in Jinan;Ⅱ, the evaluation on the core competitiveness of view spots in Jinan;Ⅲ, the problems existed in tourism development;Ⅳ, putting forward the relative methods on the optimization and integration of like product and suggestions on the integration on spatial pattern of heterogeneous product;Ⅴ, the promoting strategies on product Structure, tourism image, tourist routes, Integrated marketing and so on. The innovations on the thesis are the evaluation on the core competitiveness of view spots in Jinan and the study on integration of like product and heterogeneous product. At the same time, the thesis discusses some deficiencies about itself, for example, the control of integration, the feedback regulation mechanism, which need in-depth study in the future.