Research On V Software Company Service Marketing Strategy Improvement

The world economy has entered the era of service economy,knowledge and professionalism continue to struggle,and the service industry structure has also undergone major changes.The China's 2016 annual government work report mentioned that the output value of service industry accounted for 51.6%of GDP,and the service industry in 2017 Growth trend,China's service economy and society with the arrival of service marketing strategy and management in the enterprise and the whole society in the growing importance.China IT industry rapid development and service era transformation background,IT service is accelerating the development and IT services,the performance of the important position is more reflected in the enterprise hardware and software related to a variety of IT services are gradually provided in the form of services and support business,so The IT service needs of the enterprise become diversified and the service level requires that the standards become higher.For V software companies as an IT enterprise service provider,it is also important to be able to output matching IT service levels and capabilities,and V software companies as an IT service company service marketing strategy problem discovery and problem countermeasures research is also managed in the service marketing process to first think and solve the problem.V Software Company managers need to understand their own business service marketing strategy is the problem,service marketing strategy implementation process of service-related design and process is reasonable,and finally found the service marketing strategy-related issues and solutions to service marketing strategy.The V Software Company as a research object is my work unit,an industry-leading data backup and processing of foreign software companies.Through the actual work of V software company,we find out the specific problems in the service marketing strategy,combine the theory to carry on the strategy comprehensive analysis to find the reason of the problem,finally put the countermeasure of the service marketing related question of the V software company with the service marketing theory.First of all,find ai:d analyze the two aspects of V software company service marketing strategy,the first question is V software company domestic target marketing strategy is not clear,mainly in the absence of the Chinese market segmentation analysis and target market positioning;The second problem V software company domestic 7Ps combination of service marketing strategy issues,including product strategy design is not suited to China's environment,high prices of services,service channels in the new industry slow development,service marketing marketing efforts,800 technical service support Process issues,key business services sector architecture design issues,consult the details of the shortage of talent to start the issue,in-depth study and analysis of the problem.The V software company in the target marketing strategy is not clear the status quo and problem analysis,through the relevant IT service market market research,and the use of STP marketing theory V software company where the professional IT market environment in the actual situation of comparative analysis,including Vertical industry,geographical location,the analysis of specific industries,for the V company to determine the target market strategy,the target market,the corresponding service marketing product positioning and countermeasures is stable large enterprise customer segment market at the same time,product positioning focus shifted to small and medium enterprises Customer segmentation market share of the development strategy.7Ps service marketing strategy,corresponding product,price,channel,promotion,personnel,department structure,and process portfolio strategy to re-sort and analyze to meet the V software company target marketing strategy SME market segment repositioning options.Specific V Company Service Product Marketing Strategy Portfolio Problem Countermeasure is that the service product portfolio is re-selected to be targeted at service priority,flexible priority strategy;design more flexible pricing methods and more competitive pricing and dynamic pricing strategies with market share price targets;Direct channel coverage,and enhance the ability of indirect service channels strategy;emphasis on service staff to promote the strategy and increase the way to promote;internal and external talent to attract policies;merge the sector structure;simplify the 800 technical support process and strengthen communication.