Research On The Transformation Of International Business Operations Of ICBC Yangzhou Branch Under The New Normal

Under the influence of the"New Normal",with the full liberalization of China's banking industry,the industry is facing unprecedented opportunities and challenges.As the level of banking institutions' bargaining powers and services gradually become close to each other,the competition is increasingly fierce.International Business is an important means of modern commercial banking for commercial banks to make profit and marketing from abroad.Industrial and Commercial Bank of China(ICBC)is one of the world's top 500 companies.In order to maintain and further strengthen its leading position,ICBC must further strengthen and expand its International Business.In order to meet the development requirements of the"New Normal",improve profitability,response to the severe market competition and satisfy customers'increasingly diverse financial needs,ICBC Yangzhou branch should change its international business management transformation.How to sort the ideas,grasp the new opportunities,seek new breakthroughs in face of the new situation?The bank needs in-depth thinking,accurate judgment and scientific transformation.This thesis focus on the management transformation of ICBC Yangzhou branch,indentifies current problems existing in the operation and their causes,puts forward the transformation plan(the transformation of concept,management and marketing).And then,it focuses on the basis of the implementation of conditions,develop five security measures:cost,human resources,internal control,technology.According to business realities,Five Forces Model,SWOT analysis and other are used effectively in this thesis.The plan in this thesis can be directly taken and put into practice.It recommends the different strategies which will promote the international business to develop healthy,rapidly and sustainably,and thus help to transform.