| The object of the study in this paper is to explore the realistic problems of enterprise business strategy and organizational transformation in the new normal of China economy for YH microelectronics.With the rise of private brand mobile phones in China in recent years,the market demand for VCM motor has increased sharply,and its huge market demand and the maturity of the industrial chain are promoting the continuous development of the VCM industry.Japanese and Korean enterprises started development earlier and have mastered advanced VCM motor technology and manufacturing process which occupied more than 80% market share and almost monopolized the global VCM motor market.To survive and grow in such severe circumstance,YH company original low-cost strategy is facing challenges and it is difficult to form sustainable competitiveness.Relevant research is carried out to explore the feasibility of enterprise strategy and organizational transformation,which is of practical reference significance to the enterprise business strategy,organizational adjustment and business development of domestic counterparts.Based on the theories related to strategic management and organizational transformation,the following contents are mainly studied:(1)Combined with the current macro background of the industry,the five forces model is used to analyze the external environment of the enterprise and discuss the feasibility of the enterprise's business strategy and organizational transformation?(2)Through SWOT analysis,this paper discusses the potential impact of the changing trend of key factors in the macro environment on the competitive structure of the industry and analyzes the competitive position of enterprises?(3)In combination with the internal environment and resource capacity of the enterprise,it is clear that the business strategy should be adjusted to the coexistence of low cost,high difference and the implementation of zone cutting management.(4)In order to match the overall strategy of the enterprise,the specific implementation method and dynamic adjustment of the organizational transformation of the enterprise are proposed,and the business division with high difference is cut off from the business division with low cost,and the corporate headquarters is transformed from a business operator to a strategic controller.The following conclusions are drawn after the study:(1)Under the background of economic new normal and industrial development,the low-cost competitive advantage of YH microelectronics gradually declines,and the loss of competitive advantage becomes inevitable.Therefore,enterprises must carry out strategic transformation.(2)With the increasing demand of domestic mobile phone brands for domestic motors,motor enterprises have a broad business market,however YH microelectronics' current low-end product structure and technology research and development capability cannot meet the needs of the future development of enterprises.(3)In the field of low-end products,YH microelectronics competes with domestic motor enterprises for market share by lowering the price,which is not sustainable,and the enterprise urgently needs to make strategic adjustment of high differentiation.(4)In terms of long-term development,the company should focus on RD investment in new products and promotion of high-end products to further expand the influence of the company in the industry.(5)Carry out organizational transformation and structural adjustment at the same time to coordinate with the smooth implementation of the strategic transformation of the enterprise.(6)The study of enterprise development strategy is conducive to the review of the "crisis" and "opportunity" of enterprise development,and the analysis of its own advantages and disadvantages in the industry,which plays a significant guiding role in promoting the healthy and orderly development of China's VCM industry. |
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