Research On The Evaluation Of Tourism Attraction In Rural Landscapes

With the improvement of our country residents’ income level and the speeding up of urbanization,rural tourism has become an important and new way of tourism.The development of rural tourism,helps to develop and utilize rural tourism resources,optimize rural industrial structure,increase villagers’ income,it’s of significance to Inherit the traditional culture,protect the countryside and improve the rural ecological environment.As a combination of rural natural development process and human development process,rural tourism landscape bears the wisdom of harmonious coexistence between human beings and nature,and is an important component of rural tourism development.Rural landscape is an important one in rural tourism attractions,and the foundation of rural activities and rural tourism development.Taking the rural landscape as the object,evaluation study around the tourist attraction,not only has guiding significance for reference to the development of the rural landscape construction,but also has the vital significance to the development of rural tourism.Tourist attraction is an important content of tourism research,this article analyzed from two parts,the attraction and pull to countryside landscape,and finally established the evaluation index system of rural landscape attraction.Taking bamboo spring village in Yimeng as the case in rural tourism,carrying on the questionnaire survey,and the attraction of rural landscape tourism evaluation index of bamboo springs IPA analysis,we can draw the following conclusions:(1)Rural landscape tourist attraction evaluation content mainly includes four aspects: rural tourism service environment,characteristics of rural landscape,rural natural environment,rural atmosphere.This article builds the evaluation model of rural landscape tourist attraction,through the tourist attraction influence factors on choosing,questionnaires and data analysis,after index screening and validation procedures,evaluation system was composed of four primary indexs and secondary indexes.(2)Directly shows importance and satisfaction of all the elements in evaluation system.There are eight factors in Dominant region of first quadrant region of first quadrant,mainly related to rural natural environment,characteristics of rural landscape,rural tourism services,the elements of environment.There are four factors in the improvement area of the second quadrant,mainly related to rural atmosphere and elements of rural tourism service environment.There are 4 factors in the inferior quadrant of the third quadrant,mainly related to the characteristics of rural landscape and the elements in the rural atmosphere.There are 3 elements in the opportunity area of the fourth quadrant,mainly related to the elements of the rural landscape features.(3)There are four factors in the improvement area of the second quadrant,mainly related to rural atmosphere and elements of rural tourism service environment.There are 4 factors in the inferior quadrant of the third quadrant,mainly related to the characteristics of rural landscape and the elements in the rural atmosphere.There are 3 elements in the opportunity area of the fourth quadrant,mainly related to the elements of the rural landscape features.And ia also the next work.Third,for disadvantaged areas elements,take positive development strategy,around these elements increase special tourism activities,rich tourism project type,improve the participation of tourism activities.Fourth,for in the elements of opportunity area,take the innovation and development strategy,increase of the elements of the tourists on the tourism attraction.Finally,through the questionnaire survey results,the tourist market of bamboo springs is mainly from around the city,the radiation range is very smal,so the area should further broaden marketing channels,increase marketing efforts and take active measures to improve the bamboo springs visibility and influence,to attract more potential rural tourism enthusiasts.