The Five-star Hotel’s Evaluation Of Tourists Attraction In Zhejiang Province

The hotel industry is a highly capital-intensive service industries, especially high-star hotels and tourist resorts. Generally speaking, a high-star hotel (such as five-star hotels) construction cost up to hundreds of millions or billions. For certain areas, to invest in a high-star hotel can greatly enhance the image of the region, and thus high-star hotel will naturally become one of the important projects around the government to attract foreign investment, and a lot of real estate developers in design and development of the land in the process of doing will often be the regional government requires the construction of high-star hotel. So far, China is currently the world as well as in the construction of high-star hotel to be built in the largest number of countries in recent years, China’s high-star hotels and the overall size and the number of tourist resorts have achieved a leap of growth, the hotel industry indicators also made rapid progress, but the overall development of the industry is lagging behind, gradually showing the uneven development of the state. Along with the rapid development of Chinese socio-economic level, the demand for domestic and international consumer groups and investors in the field of tourism rising economic strength, for our high-star hotels, especially five-star hotel criteria have been increased around the Whether five-star hotel in the hotel equipment and facilities, a variety of functions, and many other consumer products made rapid and significant progress. But compared with the overall improvement in five-star hotel in terms of hardware, the individual five-star hotel in its management has also appeared more obvious structural differentiation characteristics.Based on a large one-time investment and long payback period is characterized by a five-star hotel, the factors that affect multiple aspects of the regional economy, tourism resources by its operating efficiency, coupled with the five-star hotel in the business management and other aspects of the complex and ever-changing features, making the development of its five-star hotel in the industry’s competitiveness has become investment managers and hoteliers keen research topic.In order to exhibit our five-star hotel in its development process characterized by research and analysis, identify the five-star hotel on the tourist attraction factor, according to grasp the attraction factor data on the current five-star hotel to make objective, scientific and rational evaluation, making a five-star hotel in the current highly competitive times, through knowledge and understanding of their own shortcomings and advantages, targeted the hotel the rectification and correction factors to be able to better serve consumers or visitors, but can improve their business performance, play a win-win situation.Through a questionnaire survey of several five-star hotel in Zhejiang residents conducted by experts on tourism and professional interviews, combined with currently available research results, reflecting customer occasional five-star hotel occupancy and regular (annual Customers stay more than twice the frequency of visitors) stay in five-star hotels there are some differences in the perception of the hotel’s attractive features. These factors include attractive prices, reputation, ease of online booking, the hotel material aspects of the environment, the hotel spiritual environment, transportation accessibility, the hotel’s location, health status, quality of service, service, safety, comfort, brand, supply tourist information, personalized service or design. According to the survey results, combined with expert opinion, the final selection of the five-star hotel on the tourist attractiveness indicators:hotel room rates, reputation, transportation convenience, Guest Satisfaction, hotel recency, hotel size, the amount of area available and substitutability ratio, the official network construction, sports facilities, room size, network recommended degree, a total of 11 indicators. By way of Internet search, obtain samples of the hotel’s more attractive to index data, and then using appropriate statistical analyzes, the principal component analysis, sample the hotel’s attractive dimension reduction targets and factor analysis, and then on the selected Zhejiang Hotels in the province’s goal of research and analysis and evidence, and ultimately get a five-star hotel in Zhejiang Province 9 Evaluation simple model attractive to tourists, and then get the appeal on behalf of index data into the simple model calculation, making each sample to arrive at a value hotel for tourists attraction comprehensive evaluation, Zhejiang Province, nine goal-star hotel for tourists attraction comprehensive evaluation of the numerical size of the ranking that their ranking. Finally, in-depth analysis of the ranking results from various factors explain the extent of the proposed hotels ranked by the urgent need for improvement in order to increase its attractiveness to tourists index, increased competitive advantage.In addition to analysis of the five-star hotel on the tourist attraction outside of comprehensive evaluation, the final section of this article also conducted a five-star hotel to enhance the attractiveness of the policy analysis and recommendations. The author proposed separately by the hardware facilities and management services both to enhance the attractiveness of the hotel countermeasures and suggestions, including how to be effective to improve and enhance the hotel’s official website construction, hotel equipment and facilities tend to be diversified construction, the hotel chain brand development, personnel training and services to enhance the focus on other aspects of the hotel, made a detailed and effective improvement measures and their necessity.China’s five-star hotel while entering the stage of rapid development, but in the rapid development often easier to expose a lot of irrational issues need to attract government, investors and hotel management side of importance only in the competitive environment to maintain a healthy development momentum, avoid all kinds of malicious price competition, resulting in the combined effect of a shop dolong city, in order to truly promote China’s high-star hotel or a health throughout the hotel industry, the orderly development for sustainable development of China’s tourism continues to provide a strong impetus and logistical support.