China And South Korea Public Advertising Theme Selection And Linguistic Art Analysis

China and South Korea since establishing diplomatic relations in political,ec onomic,history,the two countries.Cultural aspects has close ties,but closely relat ed,but because in many ways,different social background,formed their own distin ct set of culture and ideology.There are public advertisements which are ubiquitous media forms,due to public welfare advertisements the two countries have special social significance,the use of language also have unique charm.Based on China and South Korea the commonweal advertisement for the study of objects,through literature analysis and comparison research,public advertising theme selection,in Korea.Language analysis,statistics and coordinate relevant data,pointing out that China and South Korea public advertising theme selection,langu age and public welfare advertisements the two countries differences.China and South Korea through advertisements the contrast to China,advertisements present situation suggests improvements.In this paper,a total of six parts.Introduction of this study the subjects of research methods,research content and purpose and significance of research background,and frame.The first chapter for China and South Korea public advertisements which were reviewed and under the rubric of research both at home and abroad,and this study and research achievements and shortcomings,opportunistic to solve the problems and taking the spotlight.Chapter 2 2014 years of years of China and South Korea to collect China and South Korea and comparative analysis of public advertising theme chosen public advertising theme selection effect on the theme,China and South Korea out of the general public welfare advertisements the elements." To the author of the statistics,China and South Korea out of the induction for the result of the survey public the subject of advertising.At the same time,summarized China and South Korea public advertising theme selection features.As a result 2014 years of Chinese in China's public advertising theme a total of four points.In the first place,more such social attention to the commonweal advertisement.Second,focus on the theme of theparents of love.Third,through publicity and moral character and exemplary.Fourth,began to focus on modern new social problems.There are three characteristics of the theme by 2014 and South Korea's advertisements years-2016,first,more moral emphasis on networks.Second,prevent child abuse.Third,the pursuit of honest society and against corruption.The third chapter to China and South Korea in characteristic language advertisements for analysis.This chapter describes the use of metaphor,compare,contrast,dual,exaggerated,than rhetoric,Now let's go,and other methods.China and South Korea,then advertisements using language rhetoric methods China and South Korea,the role of the public welfare advertisements the role of the use of language rhetoric methods a total of three types.First,make advertising more emotional characteristics,second,that advertising image with more features,the third language ads,more implicit.There are three problems of China and South Korea the commonweal advertisement rhetorical use,too.First,subject matter and are inconsistent with the language,unknown,in the second content and theme,expression,Third,advertising content is not enough on the leaner,not connection,don't know to express for long.China and South Korea,Chapter 4 analysis of public advertising theme selection and language to express a different kind of the arts,and learn from South Korea are public advertisements which the advantages of the present situation to improve public welfare advertisement to China proposal.In order to improve the situation Chinese advertisements suggested that a total of three.First,establish a "public welfare in China Advertising Association.The “China's public advertising association” can to establish similar to “South Korean public advertising association”,media,advertising agencies,enterprises,mainly by the audience composed of representatives.Second,in national demand for orientation.In setting the theme of advertisements,produced advertisements of the works,should also fully adopt the opinion of the audience can effectively reflect the problems of national life.Third,public advertising theme to fully integrate China's economic,social and cultural background.Chapter 5 introduces the advertisements for Chinese learning and to the spreadof Chinese international influence.Public-service announcement advertisement for Chinese to study the effects of the divided into three.First,study advertising characters dialogue,can correct the pronunciation exercise in the hearing.Second,to study advertising in the Chinese words,you can understand words correctly,meaning use.Third,experience of Chinese culture in the advertisement,can better understand the psychological and cultural customs of the Chinese study to be upset at the sentences,grammar can to review what they learn knowledge.In the teaching of Chinese advertisements into the spread of the international process,if properly,to Chinese international communication must have positive influence.Public-service announcement /advertisement for the spread of Chinese international influence can be divided into two.First,to the world spreading Chinese culture and let the world know China.Second,promote exchanges and cooperation between countries,attract more foreigners to learn Chinese.The conclusion summarizes in part to the full text of the innovation and research,pointing out that deficiencies.