Analysis Of The Theme Of China's Film And Television Public Service Advertising

The development of China's film and television public service advertisements has experienced 32 years.Although it started late,it has grown from scratch and developed in a short period of time.It has achieved fruitful results both in theory and in practice.While we are delighted by the rapid development of China's film and television public service advertisements,we must see that the theme research is still the weak link in the research of China's film and television public service advertisements.In practice,there are still many shortcomings in the setting and expression of the theme of the public service advertisements.perfect.On the basis of a large number of reference to the theme of public service advertisements and their research,the author not only studies and defines the definitions,backgrounds,development history and social roles of Chinese film and television public service advertisements,but also collects CCTV from 2001 to2018.In-depth analysis of influential film and television public service advertisements such as local TV and some networks,and comparative research with a large number of foreign film and television public service advertisements,on the theme types,theme characteristics,shortcomings and development suggestions of China's big film and television public service advertisements Detailed analysis,I hope this research can help the long-term development of China's film and television public welfare.The public service advertisement text of this article is only based on the mainland China region,and does not include film and television public service advertisements in Hong Kong,Macao and Taiwan.