Survey Of Consumer Awareness Of Geographical Indications Of Agricultural Products In Shenyang

With the development of economy and society and the improvement of people's living standard,consumers pay more and more attention to food quality and safety.The relevant departments of the quality certification of agricultural products of the"San pin yi biao" can be used as reference for the purchase of consumer awareness and to a certain extent.The geographical indications of agricultural products produced in a specific region of the natural ecological and humanistic environment,quality and credibility of its special approval and named after geographical names of agricultural products,it has become more and more consumer choice.According to the theory of consumer cognition,the behavior of consumers is influenced by the subjective cognition in the process of the real consumer purchase decision.Shenyang living for more than a year as the research object,through literature review and questionnaire survey,understand the consumers of 18 geographical indications of agricultural products in Shenyang city currently has applied for registration of cognition,the significant factors empirical methods to test effects of geographical indications of agricultural products consumer awareness,and find out there are consumer awareness of problems,put forward on the basis of the further development countermeasures of agricultural products of geographical indications.The first chapter is the introduction,which mainly introduces the research background and significance,research objectives,research content,research methods,technical route and related concepts.The second chapter is the summary of the theoretical foundation and research,consumer cognition theory and information asymmetry theory,the literature review and summary of geographical indications of agricultural products brand,connotation,value and function,consumers of agricultural products of geographical indications of cognitive and cognitive factors.The third chapter is the general situation of the development of agricultural products of geographical indications in Shenyang,including the basic conditions of Shenyang,the development of agricultural products brand in Shenyang,and the geographical indications of agricultural products in Shenyang.The fourth chapter is the design of the survey and descriptive statistical analysis,including the design of the consumer survey,the description of the basic characteristics of the sample,descriptive statistical analysis of the survey data.The fifth chapter is the analysis of the factors that influence the consumers' cognition of geographical indication agricultural products.Through the regression analysis,the empirical analysis of the factors that influence the consumers' cognition of the geographical indications of agricultural products.The sixth chapter is the conclusions,recommendations and deficiencies.It is found that the cognitive level of consumers in Shenyang is low,and a variety of factors have a significant impact on consumers' cognition.On the basis of the propaganda to improve consumer awareness,market positioning,strict management of geographical indications of agricultural product quality,ensure the uniqueness of the product,to promote the brand of agricultural products of geographical indications and a series of development countermeasures.