Research On Financial Strategy Of HX Company

With the development of China's economy and the demand of market customers,the rapid production technology of surimi products spread from Taiwan to mainland in the early 1990 s.The rapid frozen surimi and meat products industry belongs to the high-speed development stage in the past 2005-2012 years.Since 2013,it has entered the industry shuffling period and has polarized pattern.HX is a fast frozen surimi and meat product manufacturing enterprise with a history of one hundred years.The company "HX" brand was founded in 1903,1996,the establishment of the company,the completion of the stock system in 2005,in 2012 on the Shenzhen stock exchange in small and medium board listed,the first listed company in the industry.In recent years,the diversification strategy of large marine consumer goods,biological genes and big internet data has been developed by HX company.Due to the influence of macro economic environment and industry competition,the financial strategy is difficult to fall to the ground and the development of the main industry is limited.This paper studies the executable financial strategy based on the theory of financial strategy and the operation of HX company.First,introduce the basic situation and historical development evolution of HX company,analyze the macro economic environment and the development of the industry.Secondly,analyze the overall management strategy of HX company and the financial situation of 2012-2017 years,and analyze the financial index of the listed companies in the same industry,and use the SWOT analysis method and Potter's five.The force model makes a comprehensive and objective analysis of the internal and external environment of HX company's financial strategy.Again,it analyses the financing strategy,investment strategy and dividend distribution strategy of HX company to improve the market position and core competitiveness and the value of the company.Finally,from the system,organization,information and enterprise culture four On the other hand,it puts forward effective safeguards for implementing financial strategy.It is hoped that this study will help HX company to get better development from the current predicament,and hope that other food companies in the industry will provide reference for the formulation and selection of financial strategies.