Business Plan Of The Lushi Agricultural And Sideline Products Brand Promotion

The development of characteristic agriculture in poverty-stricken areas has become one of the important measures to achieve precision poverty alleviation.At the same time,deep processing and branding of agricultural and sideline products will further promote the value of agricultural products and increase farmers' income.Since the reform and opening up,China's rural poor population has reduced from770 million to 68.15 million since 1978.However,the Lushi county in Henan province is still a state-level poverty-stricken area.There are still more than 4.82 million people are in poverty.During the 13 th Five-Year Plan period,a series of stimulus policies have been introduced to encourage enterprises to develop characteristic agriculture.This paper intends to be a business plan for establishing XM Agricultural and sideline Products Co.,Ltd.It Includes the analysis of the market environment,internal and external competitive environment,profitability and so on.Although the Lushi County has good natural environment,rich natural resources,a large number of high quality agricultural and sideline products,the brand has not yet formed,the processing and premium capacity is poor.The idea is to combine company,cooperatives and farmers to integrate the agricultural and sideline products resources and promote online marketing platform.This paper will also make full use of marketing,finance,consumer behavior,platform strategy,brand strategy and other theories to explain the brand strategy,investment and risks.The first chapter introduces the background,value and ideas of the research.The second chapter analyzes the present situation of the development of agricultural and sideline products market,the potential and competitive environment.The SWOT principle is used as well to analyze the advantages,disadvantages,opportunities and challenges of the project.The marketing strategies of different stages of development are analyzed in Chapter 3.In the fourth chapter,the financial status of the project is evaluated and the financial feasibility of the project is finally obtained.In the fifth chapter shall analyze the risks and countermeasures.Chapter 6sets out the organizational structure and human resource planning for the project.The plan will provide decision-making reference for XM agricultural andsideline Products Company and promote the branding of the products in Lushi County to bring mutual benefit to enterprises,farmers and even the society.