Research On Knowledge Structure Of Domestic E-commerce Disciplines

E-commerce is a multidisciplinary and cross discipline,with the evolution of information technology and economic integration,attracting the scholars from information systems,economics,management,information engineering,finance,computer science,marketing,software engineering,etc.For the scholars who was from the the field of e-commerce,to understand the knowledge structure and research frontier predict the future development of this disciplines,is the basis of scientific research.Therefore,scholars from different fields have studied the e-commerce from different angles and published a lot of literature.This paper adopts the knowledge structure detection method in scientometrics,and from three aspect to study:research subject,knowledge base,research hot spot and evolution.This paper analyzes the e-commerce research subject and knowledge base by using citation analysis method,and analyzes the core author of in domestic e-commerce field,revealing the research field of scholars and the cooperative relationship between high-yield scholars.To analyze the core literature by using document co-citation network,mining the domestic e-commerce research knowledge base.Using the co-word analysis method,provided the subject of e-commerce,hot spot,knowledge structure to visualize,revealing the interrelationship between disciplinary knowledge.Based on the above research ideas and methods,this paper focuses on the following research:An Analysis of the Subject of Domestic E-commerce.First of all,we analyze the knowledge map of Chinese e-commerce research scholars,define the high-yield authors,and analyze the distribution and research direction of high-yield authors.Secondly,we analyze the co-citation of e-commerce scholars.Finally,draw the knowledge map of e-commerce research institutions,including its type analysis and overall distribution.An Analysis of the Knowledge Base of Domestic E-commerce.First of all,drawing e-commerce literature cited knowledge map,and analyze the classic literature.Secondly,the e-commerce journals were cited analysis,drawing cited knowledge map.Finally,the contents of this chapter are summarized and the knowledge base of e-commerce research is revealed.The Hot spot of E-commerce and Its Evolution.First,the high frequency vocabulary of e-commerce is counted,established the co-word matrix,high-frequency vocabulary word network is drawn,and the social network analysis is carried out.Secondly,the e-commerce word frequency spectrum based on co-word analysis and word frequency analysis,and then classifies the current research hot spots of e-commerce.Thirdly,it analyzes the hot spots of e-commerce research at home and abroad.Finally,through the division of literature published time,this paper studies and reveals the evolution of domestic e-commerce subject structure.Construction of Knowledge Structure System of Domestic E-commerce.First of all,according to the results of the study of domestic e-commerce subject of the basic theoretical knowledge and application of basic knowledge to sum up;Second,construction the e-commerce subject knowledge structure system;by comparing the domestic university e-commerce training program to build the knowledge structure system empirical research.Finally,the conclusions and future research directions are discussed.