Research On The Competition And Cooperation Between Third-party Payment And Commercial Banks

With the development of e-commerce,China's major commercial banks and traditional business together,launched a variety of individuals and businesses to attract new products,so quickly occupied the market,conform to the development of the Internet situation.Third-party payment at the beginning of the business must be completely issued by the commercial banks,the business is also the main business and online banking cooperation.However,due to the subsequent increase in consumer demand for online payment,making the online payment market competition situation is increasingly serious,due to the previous payment is more complex,the lack of certain core competitiveness of the business,so although the third party payment agencies as an intermediary Institutions,but because of its simple and convenient,less investment and other advantages,making third-party payment in the field of online payment occupied a place.Resulting in a large number of online banking customers lost,the competition between the two sides more and more intense.There are complex external relations between the third party payment and the commercial bank.This article mainly discusses the relationship between the competition and the cooperation between the two.Through the analysis of the relationship between the two,the author first analyzes the influencing factors of the consumer's decision-making,and obtains the reason and performance of the third party payment and the commercial bank by introducing the corresponding questionnaire analysis method.Secondly,it analyzes the cooperation mechanism and economic effect of the two.Thirdly,through the establishment of the corresponding game model,the relationship between the two is analyzed.Finally,at the end of the paper,according to the previous analysis,it is concluded how to optimize the relationship between the two,so as to better promote the rapid development of China's payment market and establishthe corresponding electronic financial market for China's financial industry Comprehensive development has laid a solid foundation.