Rice Brand Construction In Heilongjiang Province

In today’s era,the comprehensive strength of economic and social competition has developed into a brand competition,with the brand to establish the end product in the economic and social position,cast in the market position,is the new era of economic competition and the situation.Under the new economic situation,"brand warfare",especially the brand of agricultural products has become an irreversible market competition.Heilongjiang Province is the main producing areas of rice in China,the main producing areas are five permanent,Qing’an,Founder,Tangyuan,Ning’an,Tonghe and other regions,the market trading volume,variety,market potential,but in the market,in addition to five regular rice,People rarely see the famous rice brand in Heilongjiang rice,rice market homogenization of competition so that consumers know what to do.As a geographical trademark of the Heilongjiang rice brand should be how to comply with the increasingly fierce market competition,how to achieve the basic brand of the upgrade,how to achieve from the low-end market to the boutique high-end market is excessive Heilongjiang rice brand construction can not avoid the problemThe topic selection is based on the status quo of rice brand in Heilongjiang Province and the problems of rice brand construction in Heilongjiang Province,and then systematically analyzes how to improve the brand construction strategy of Heilongjiang rice.The thesis is divided into five parts: the first part is the introduction,this chapter elaborates the background,the purpose significance,the research present situation and the research method of the thesis writing.The second part is the definition of the concept and the theoretical basis of this chapter on the connotation of brand building and theoretical basis for an overview of the writing for the future to do a theoretical basis for the bedding.In the third part,the present situation and problems of rice brand construction in Heilongjiang Province are expounded.The status of Heilongjiang rice industry brand development is analyzed systematically.For the comprehensive analysis of rice brand construction in Heilongjiang Province,the rice brand building in Heilongjiang Province The existence of the problem was analyzed,and multi-angle analysis of its causes.The fourth part mainly studies the domestic and foreign rice brand construction experience,in order to better study the rice brand construction problem in Heilongjiang Province,the paper has carried on the reference and the study to the rice brand construction in other areas at home and abroad.The fifth part mainly puts forward some suggestions on how to enhance the competitiveness of rice brand in Heilongjiang province.Through the previous study on the problems of rice brand construction in Heilongjiang Province and the experience analysis of brand building in China and abroad,this part puts forward the policy of how to raise rice brand in Heilongjiang Province Suggest.