Y Company Accurate Marketing Strategy Research

Since the 21st century,with the Chinese market economy is becoming more mature and people’s disposable income continues to increase,with the development of China’s electronic parts industry,consumption is also rising.In this era more and more enterprises to invest in this industry,the significant growth in the production of electronic components,product structure continues to be optimized,product quality continues to increase.At the same time,the electronic parts market is becoming increasingly competitive,numerous "promotion"activities become the main marketing means of enterprise market competition.At the same time,the profits of electronic parts business space has been greatly compressed.Enterprises in order to become bigger and stronger,in the face of great challenges.Based on the theory of precise marketing,this paper takes a Y company which mainly produces electronic parts as the research object.By analyzing its basic operation,the paper focuses on the macroscopic and industry environment of Y company’s business development.Based on the 4P theory,this paper put forward the strategy and implementation plan of precision marketing for company Y.Then,based on the theory of 4P,the paper analyzes the advantages and disadvantages of the company.The research of this paper can provide strategic guidance to Y company’s marketing field,and also provide reference for other enterprises in electronic accessories industry to make marketing strategy.