Research On Precision Marketing Strategy Of B2C Electronic Business Company

In the era of rapid development of information technology,e-commerce has also developed rapidly,and in accordance with the object of the transaction which has a variety of different models,including B2C,C2C,B2B model,etc..And e-commerce has been developed so far,especially in the number and size of B2C e-commerce for the most of all e-commerce models.In the electronic commerce,the traditional marketing can not adapt to the development trend of the times gradually,e-commerce company need more precision marketing strategies of low cost,high efficiency,measurable,and precision marketing has been applied in a growing number of e-commerce companies.This paper is based on the theory of precision marketing,a comprehensive analysis of the connotation and extension of precision marketing,expounds the features of precision marketing;secondly,the theory of precision marketing combined with e-commerce,discusses the characteristics of precision marketing based on e-commerce platform,especially on ways to implement precision marketing strategies based on B2C platform,consider that the main ways of precision marketing of B2C electronic Business Company based on the theroy of precision marketing,which contain precision marketing based on search engine,precision marketing based on social media,precision marketing based on system of precision marketing,precision marketing based on cloud computing and precision marketing based on customization,and discusses the implementation of specific measures and the role of precise marketing strategy through these ways.again,using the precision marketing case of Three Squirrel electronic Business Company as the main clue,analyzes the successful experience of Three Squirrels marketing strategy in the implementation of precision marketing.Finally,using the theory of precision marketing as the guide,combined with the case of Three Squirrels' s precision marketing,refined some enlightenment for the implementation of B2C e-commerce company's precise marketing strategy.