Research On Financing Channel Of DONG FANG Company

Auto parts industry is the national important to develop the industry for a long time,because it is the root of the auto industry development,is also the upstream industry of automotive industry.Is increasing in recent years,the domestic car ownership,direct drive the automobile industry chain upstream sharp growth of the auto parts industry,leading to the demand of the domestic auto parts scale expands rapidly.But domestic only mainly applied to the independent brand automobile parts,low market share.Because we only produce auto parts powers is not power.Domestic parts manufacturer in financial difficulties and to increase the market share,inevitably facing funding problems.In theory,enterprise financing structure can achieve optimal.But because the enterprise internal and external factors,to achieve the optimum financing structure is not easy.For companies to take the form of financing,the financing channels.However,companies need to consider to the cost of financing,financing risk and the enterprise debt paying ability and so on various aspects factors,choose the most reasonable form of financing,in order to achieve the best financing structure to match the enterprise.Based on local parts manufacturer company for the new production line,east to grab market share financing as an example,the analysis of the company's financial situation in the east,the first of the east company financing present situation,the capital of the future financing needs of the present situation and the detailed analysis and elaboration,found east of the liabilities are mainly bank loans company asset-liability ratio is extremely high,working capital is very nervous,can't satisfy the production and operation of enterprises need,often with short-term working capitalloans to maintain the enterprise the management operation.Oriental company to solve the present situation,actively expand the market,the market share has been made in the new joint venture oems supporting news,also face the problem of lack of funds,built in this paper,using sales percentages method scientifically for the east to predict the scale of the company's capital requirements,determine the east company need financing amount for the new production line.After second,determine the financing amount,detailing the Oriental company can select several of the financing channels,such as equity financing,bank mortgage loans,entrusted loans,etc.,and objectively reveals the problems that exist in the east the company in the financing channels.Again,based on the problems existing in the financing channels,using the trend analysis method to the east the company nearly five years of financial data,trend analysis is further shown in comparison to the average of nearly five years parts industry comparative analysis,it is concluded that the east the cause of the problem of company financing channels,mainly for the Oriental companies are losing money for a long time,return not meet shareholders' expectations,the carrying amount of the mortgaged property is not real and not found entrust loan companies,etc.Finally,several measures of Orient company's financing channel optimization strategy,because of the east company funds nervous,losing money for a long time,so the company should improve profitability,the east reflects the good development trend,gradually enhance the investment confidence of shareholders,so that the equity financing is no longer a problem.Improve the company's management system,the establishment of liability recovery system,make inventory account real consistent as collateral.Companies from raising enterprise's profit ability,debt paying ability,several important aspects of the development ability,and improve the credit rating in financial institutions.Revitalize the company's cash flow,on the one hand,increase the capital inflows.On the other hand,control the outflow of funds.Scientificmanagement fund payment amount and time,guarantee the company's short-term solvency.