Research On The Development Strategy Of Rural Leisure Tourism In Lishui Based On The Investigation Of Tourist Market

With the development of social economy and the improvement of people's living standard,the farmhouse hostel as the main carrier of rural tourism to the rapid development in our country.In recent years,is located in the southwest of Zhejiang Province of Zhejiang Lishui City,relying on the good ecological environment,beautiful natural scenery,unique mountain climate and deep cultural heritage,the rural leisure tourism as an important platform to promote rural 123 integration and development,has achieved remarkable effect.At the same time,rural tourism industry in Lishui city is also facing the problems of single function,product characteristics is not obvious,the integration of resources,personnel quality is not high,poor infrastructure in the aspects of sustainable development,urgent.This paper through the investigation of tourism market,the path of development of rural leisure tourism,rural tourism development survey scale economic benefits,social benefits and environmental benefits,more in-depth analysis of the current development status of Lishui rural leisure tourism and the existing problems,puts forward corresponding countermeasures and suggestions,hope in order to promote the healthy development of Lishui rural leisure tourism industry to make a contribution.This paper mainly consists of five parts: the first chapter is the introduction,a brief account of the research background,purpose and significance,elaborated the concept of rural leisure tourism and the related theory,put forward the research method and technical route;the second chapter is the overview of the development of rural leisure tourism in Lishui and the existing problems.This paper briefly introduces the development process and achievements of Lishui rural leisure tourism.From the product structure,market development,infrastructure,personnel quality four aspects of the analysis of Lishui rural leisure tourism development problems;the third chapter is the analysis and research of Lishui rural leisure tourism market,through the design of sample investigation of Lishui rural leisure tourism market,and analyzes the investigation results;fourth chapter is the development strategy and Countermeasures of Lishui rural leisure tourism.Analysis of the opportunities and challenges of Lishui rural leisure tourism faces from the market research results,made a strategic choice for Lishui rural leisure tourism,the author puts forward four aspects of strengthening the government led efforts to improve infrastructure,strengthen the training management,the establishment of long-term mechanism of the suggestion;the fifth chapter is the conclusion part of this thesis a brief summary,pointed out the deficiencies of this study and follow-up research prospects.