Research On The Problems And Countermeasures In The Development Of Rural E-commerce In Lishui City

With the further development of the times,the development of e-commerce is also more and more rapid,not only in the big cities,in rural areas also the rise of e-commerce boom.The development of rural e-commerce year after year advanced,there have been "Lishui phenomenon","Taobao Village" and other successful cases,these cases also proved that the development of e-commerce in rural areas can be successful.There are many examples that can prove the progress of rural e-commerce,in such circumstances,rural e-commerce can also stimulate the economic development of rural areas,for its progress into the fresh blood.This paper mainly studies and analyzes the current situation and development of E-commerce in Lishui City,finds out the development problems,further promotes the improvement of its development mode,and makes corresponding innovations to further develop the rural electronics Business.First of all,in the creation of the relevant literature before the collection of relevant literature,research and analysis,carefully grasp the relevant information,and then targeted analysis to find out the problems in its development,research and analysis and then explore the corresponding To improve the measures to promote the development of rural e-commerce in Lishui City.the rural logistics system is not perfect;the rural information technology facilities are not balanced;the rural logistics system is not perfect;the lack of professional talent;,A certain degree of risk;rural e-commerce development lack of funds;after-sales service is not perfect;institutional construction is not enough,the lack of system security.rural e-commerce consumption and living system construction;change the idea of farmers;training e-commerce personnel,and guide the flow of talent to the rural areas,the rural e-commerce network sales system;to further improve the rural e-commerce policy support;to further improve the degree of commercialization of agricultural products;to further improve the rural e-commerce public service system;to further increase rural e-commerce policy guarantee;Business "three network".The above is the research content of this article,hoping to study the subject at the same time,but also very good for the development of rural e-commerce innovative proposals.