A Study On Rural Leisure Tourism In Enshi Autonomous

In recent years,rural leisure tourism grows quickly,which the transportation facilities are not thorough;the planning is unreasonable;the supporting facilities are incomplete;the ecological environment and the hygienic environment are poor;the waiters' level is too low and so on.All of these factors seriously hinder the development of rural leisure tourism.By improving the factors that affect the rural leisure tourism destination and en-chancing the tourist satisfaction,it can improve economic income in overall the rural leisure travel destinations.under such a background,This thesis will discuss about tourist satisfaction of rural leisure tourism with the example of Su Madang in Lichuan.This thesis is divided into six parts.The first part is the introduction which mainly introduces the research background,purpose and significance.And it is the reason of writing this thesis.The second part introduces some concepts and theories,including the concept of tourism,leisure tourism and rural leisure tourism,as well as leisure theory and expectation difference theory.The third part introduces the present situation of rural leisure tourism development,including the present situation of social development of Su Madang and the present situation of rural leisure tourism development.The fourth part is the empirical analysis of the tourist satisfaction in Su Madang.The initial data is collected by questionnaires,and then makes a conclusion through factor analysis,correlation analysis,regression analysis and IPA analysis for each factors.The fifth part is the research on the improvement of leisure travel in Su Madang,which includes the optimization measures of leisure tourism development.It is the last part of this paper,which includes the conclusion,limitation and prospect of this paper.This is the main content and structure of this article.Through the analysis of leisure travel in Su Madang,it is found that there are many factors that influence tourists satisfaction,which are mainly divided into twocategories: subjective factors and objective factors.Subjective factors are tourists personal background,aesthetic preferences and so on,which can not be changed.It can be changed that scenic areas can improve some of the objective factors,such as food(catering),shelter(accommodation),traffic(transportation),travel(scenic spots),purchase(shopping)and entertainment(recreation).Tourist satisfaction can be improved by advising to the all aspects.