A Study On The Development Of Rural Festival Tourism In Shandong,Binzhou

With the development of tourism,the size and number of festival tourism villages have increased,and now is becoming an indispensable part of the tourism industry.There is a strong correlation between rural tourism and rural festivals both in rural festivals to promote rural tourism development and rural tourism to promote the development of rural festivals.Play the rural festivals and rural tourism industry,guiding the rural tourism and rural tourism festival steady,sustainable development,organic combination,promote festivals and tourism activities at the same time,shortage of rural tourism festival held also can make up for the rural tourism off-season demand,enhance the township Village tourism destination awareness,broaden the rural tourism product line.The city of Binzhou as the northern gate of Shandong Province,Binzhou has a long history,a long history of culture,traditional folk art is colorful,originated in the Boxing Lu,Huimin Huji assembly,clay sculpture,woodcut and Binzhou paper-cut has a profound local flavor and unique artistic style,the income of rural residents increased rapidly,the tourism market is in the very period of expansion.This paper from the basic theory of rural tourism in Shandong,Binzhou rural tourism as the research object,based on analyzing the current situation of the development,and discusses the existing advantages of rural tourism festival,Weaknesses,opportunities and challenges,and in accordance with their actual situation,proposed to further strengthen the relevant strategies of rural tourism,the further development of rural tourism in Binzhou has a positive practical significance.In the first chapter,the background and significance of this thesis are discussed,and the related literature,the content,method and technical route of the research are also discussed.In the second chapter,the author analyzes the relevant theories of rural festival tourism,and then explains the development vision of rural Festival tourism.From the third chapter to the sixth chapter,the author analyzes and comments on the present situation of rural festival tourism in Binzhou by SWOT analysis.This paper points out the advantages,problems,opportunities and threats in the development of rural festival tourism in Binzhou.In the seventh chapter,according to the results of SWOT analysis,this paper puts forward the corresponding countermeasures for the development of rural tourism in Binzhou in the future,so as to promote the development of rural tourism in Binzhou.