X Electronics Component Corporation Sales Channel Construction

Currently most electronic component manufacturers are facing the same problem,that is to say,sales channel.Conflicted sales channel now is becoming the main operation risk.The first task for most electronic component manufacturers is to open sales channel and to eliminate operation risk.This essay is to develop and realize a kind of multi-sales channel and construct the proper sales channel through the research and investigation on X Electronic Component Corporation current sale channel.By taking X Electronic Component Corporation as an example,based on corresponding sales theory,and combining electronics component marketing characteristics,this essay deeply studies how to construct sales channel for electronics component manufacturers.Through investigation on current sales channel,get the main reasons,electronic components manufacturing enterprise features,electronic components manufacturing enterprise sales channels list segments,and a detailed analysis of the contents of each segment characteristics are concluded.Then back to the topic of the essay,setup an appropriate sales channel for X Electronic Component Corporation,including target market,market segment,as well its capacity,service and quality level.