Taiwan's Auto Industry Distribution Channel Management Behavior And Customer Willingness To Buy

The study is to discuss the relationship of the running cation and inclination .how price sale axtion ,sales promotion,ad sale action,promise sale action and service after sale influence the inclination of consumers.study adopt regular and demonstration analysis, theory and facte to stury inclination and cars operation action.In regular study linking the fact of Taiwan,using questionnaires,clearing up data ,table analysis for data.and then deeply analyzing and digging the root of the questions by statistics ,and bring up corresponding advice.The study probes into the efffection of operation action and purchasing action in car running action.one side considering sale subject action effecting buying inclination.on the other hand analyzing effection of car price action ,promotion action.ad action.promising action and service action after sale ..and discussing the purchasing action of consumers about consumption condition.though the relative data from the questionnaires,adopting percentage analysisi ,chisquare tests ,cross analysis and relative analysis,Scheffe multicomparing,pearson,spearson relative system,multifactor regress linear analysis to get some concrete achievement.and bring up corresponding advice and shortage. The second study content is table analysis of car sale path action and clients buying inclination.as the following :one is the influence of sale action to inclination.two is the influence of car running action to inclination of consumers.three is the influence difference of car sale running action to inclination of consumers ,to understand the relation of car sale dunning path subjedt to inclination , inclination and path actions.the study collect relative data by questionnaires to clear up and analyze more.The third content is to demonstration of car sale running and inclination of consumers.as following ,one is the relation analysis of car sale running action and inclination.two is to distill the main factors of car sale running action.three is the key sale action effecting inclination of consumers.Through the describing statistics to the questionnaires.we gain the relativity of car percievious value.but they are all qualitative results .so the study using the sofe ware of relative statistics to. analyze quantitatively to expect to gain more accurate result.