Hunan Province High Sand Sugar Mills Marketing Channels To Adjust The Program Design And Implementation Analysis

Along with the development of merchandise economy of our country with high speed, Modern market channel sale concept already does not be simple product sales again. Position, function and the role of sale channel have changed significantly.This paper, which is taking Hunan Gaosha Sweets Factory as representative, has elaborated the benefit, certainty and necessity of channel adjustment, and discussed how to promote enterprise comprehensive competitive ability by channel adjustment.Hunan Gaosha Sweets Factory lets the old provincial-level dealer become central market businessmen and take the responsibility for transportation and storehouse. Through grafting modern channel reasonably, The Factory is carrying out the multivariate combination channel pattern and implementing leading channel strategy step by step. Through entering retail terminal, satisfying customer demand with minimum cost, the most rapid speed and the best service , Hunan Gaosha Sweets Factory is establishing leading position in the market.It is only constant truth to change. Therefore continuous channel adjustment strategy is eternal theme. At the same time, channel adjustment is like the game of a skiing of high mountain, besides avoiding danger constantly with sharp feeling and global field of vision, which is still being balanced in sport, transform in going forward.