Research On Network Marketing Strategies Of Yixin Electronic Scientific Tech Co.,Ltd.

Network marketing,from the date of its birth,has brought a revolutionary impact on people’s way of life.Network marketing almost penetrated into every cormer of people’s life and every aspect of the business chain.More and more people chose online shopping nowadays,especially in recent years.Network marketing is undoubtedly a huge shake to the traditional marketing.Its impact is subversive.Facing the rapid development of network marketing,traditional marketing enterprises will be left behind if they do not want to change or take a breakthrough.Based on the background of this and the 4P theory,the network marketing strategy of Yixin electronic scientific tech Co.,Ltd.is analyzed in this paper.In order to make effective network marketing strategy,this paper introduces the company first.And then,this paper explains the theoretical basis and summarizes the research in other fields.After that,the paper analyzes the macro environment of the network marketing of the company.It can be seen that the political environment,social environment,technological environment and economic environment are good.Microscopic analysis of the environment is followed.We can see that the advantages of their own channels,but we can also see the lack of sales and the product structure is gonging to be adjusted.In the following part,SWOT analysis method is used.This paper lists and analyzes the advantages,disadvantages,opportunities and threats of the network marketing of this company.Based on these factors,this paper puts forward that the company should adopt a positive marketing strategy:SO marketing strategy.Finally,this article makes marketing strategy for the company from four aspects:the product,price,channel and promotion.The introduction of the product mix adjustment strategy,service strategy,reverse pricing,differential pricing and competitive pricing strategy are made.The strategy of establishing composite vertical marketing channel,the network marketing channel and promoting actively are made.This paper aims to make the managers of Yixin electronic scientific tech Co.,Ltd.understand the company itself and the basic situation of the company.By the study of the network marketing strategy of Yixin electronic scientific tech Co.,Ltd.,the managers of the company can fully understand the company’s internal and external environment,and also understand the competitive market which bring opportunities and threats,that makes them find and solve the current problems in the network marketing.Finally,this paper provides a complete network marketing strategy from four aspects of product,price,channel and promotiorn for Yixin electronic scientific tech Co.,Ltd.,in order to higher the competition ability of the company and make the company survive the fierce competition in the market and get its development.