A Study On The Image Promotion Of Chengdu Rural Tourism Based On The Tourist Satisfaction

With the continuous development of the tourism industry,the competition is gradually transforming from the initial rivalry of tourism resource and product into the image competition.There is no denying that setting up a good tourist destination image is the tourism destination awareness and improve the competitiveness of a magic weapon to win,and promoting the sustainable development of tourism in the long run,the key factors.Now the development of tourism not only by the constraints of the market demand,also under the influence of tourist consumption concept,based on the rural tourism scenic spots of chengdu as the research object,through to the tourist satisfaction and the relationship between tourism destination image and empirical research,which discuss how embarks from the tourist satisfaction,to improve the image of the rural tourism in chengdu.This paper is divided into six parts:The first part is the introduction.It mainly expounds the background,the purpose,and the significance of the research.It also puts forward the ideas and the innovations of the research,as well as the methods and technical routes which the research uses,in order to clear the direction and the cutting point of the research.The second part is the literature review.This part manages to collect,analyze and summarize both the domestic and foreign literature that are related to the tourist satisfaction level,the rural tourism and the destination image.Furthermore,on the basis of the theoretical research and the practical observation,this part reveals the research topic.The third part for the study of the relationship.Selected case many rural tourism scenic spots around chengdu area,through the questionnaire design and visiting sur-vey to collect data,and put forward the research hypothesis and build the relation model,for the tourist satisfaction and the relationship between the tourism destination image research.The fourth part is the analysis of test and verify.On the field investigation and the collected data using mathematical statistics analysis and validation;Tourists at the same time using the IPA analysis to understand the gap between expectations and the actual perception,clear advantages and disadvantages of chengdu rural tourism image,provide the basis for chengdu rural tourism image of ascension.The fifth part studies for ascension.Based on the empirical research results,with visitors' satisfaction as the starting point,to promote rural tourism image of chengdu.The sixth part is the conclusion.It summarizes the research,brings up the deficiencies of the research,and outlooks the next phase of the study in the rural tourism of Chengdu.