Study On The Promotion Of Tourist Destination Image From The Perspective Of Tourist Gaze

As an important special economic zone in China,Hainan Island is known by more and more people due to its unique scenery,and has gradually become an important resort.Wuzhishan City is named after the mountain Wuzhishan and has more characteristic regional tourism resources.Currently,with the large-scale development of the tourism economy of Hainan Island,characteristic tourism resources in various parts of Hainan have been gradually developed.However,compared with other regions in Hainan Island,the tourism resources of Wuzhishan City are not competitive enough.Therefore,creating the tourism image of Wuzhishan with local characteristics has become the key to develop the current regional tourism industry.Tourist gaze refers to the gaze projection of the subject on the object,which is an extremely complex multi-agent system.In this system,the government and tourists are the key link.In view of this,this article takes Wuzhishan City of Hainan Island as the research object,combines the online pictures and literature data,and analyzes the image of Wuzhishan City under tourism gaze through corresponding analysis methods.From this,the variation between the image under the government's promotion and the image of tourists' perception can be extracted from the perspective of tourism gaze.On this basis,corresponding suggestions are raised for improving the local tourism image.This article combines the theory of tourism gaze with the image of the tourist destination,and deepens the theory of the tourist gaze.Based on the analysis of the factors,the measures to promote the image of the tourist destination are obtained to provide guidance for the development of island tourism industry.