Research On Developing Folklore Toursim Of Chengdu Jinli Base On Tourist Satisfaction

Investigation of tourist satisfaction offers important referencial values in developing, building, running and management of tourist attraction. In order to improve the scientific management and increase overall competitiveness in scenic areas, lots of scholars and decision-makers pay high attention to develop folklore tourism resource based on tourist satisfaction.The paper chooses the folklore tourism, one of the national hot tourism focuses, as research object and discusses the construct factors on the tourist satisfaction of the Jinli ancient street tourism products from the point of tourist. First, taking the tourist experience, tourist satisfaction and the tourist expectation into consideration, the paper brings forth the mode of their relationship and concludes that the tourist experience pulls the tourist satisfaction which accordingly pushes the benign tourist following behavior and holds the macroscopic evolution route. Secondly, the influence factors of the tourist experience on the Jinli ancient town tourism product are discriminated, and then it develops a tourist experience mode of folklore tourism products consisting of environment experience, establishment experience, core attraction experience and service experience. Based on the questionnaire researches and the demonstration analyses of Jinli, the mode is well validated. Finally, the paper offers countermeasures and suggestions of developing folklore tourism resource on the sides of environment experience, establishment experience, core attraction experience and service experience with tourist satisfaction view.