Research On The Development Strategy Of Jilin Bank Under The Background Of Internet Finance

In recent years,with the large data,cloud computing and other Internet technologies continue to update,the Internet financial thinking enjoys popular support,which is also because of the large data,cloud computing and other Internet technologies continue to update,Internet financial thinking enjoys popular support,which is also The transformation of commercial banks provides a new way of thinking.Therefore,how to adjust the development strategy of commercial banks to meet the opportunities and challenges of Internet finance,the use of Internet financial thinking in the competition to survive,and development,is a need to attract high attention and careful study of the subject.Since the establishment of Jilin Bank,through the expansion of capital increase,cross-regional establishment of branches,to absorb foreign strategic investors and other reform measures,the scale of assets has been expanding,to achieve rapid development,has become the largest city in Jilin Province Commercial Bank,Jilin Provincial economic business to carry out an important link.However,such as the company's business process is not complete,the staff of professional quality is low,the enterprise characteristics are not clear and other hardware and software conditions do not match,but also restricts the smooth development of Jilin banking business in the fierce competition in the banking industry,the lack of obvious advantages,It is difficult to cope with the current Internet financial boom brought about by the impact.On this basis,the meaning of Internet finance,different from the characteristics of traditional finance and traditional banking industry with the Internet businessinnovation of the main format of the understanding and analysis.In the near future,the paper analyzes the external and internal environment of Jilin Bank before recognizing the development strategy of Jilin Bank under the background of Internet finance,so as to identify the opportunities and challenges in the background of Internet finance,and then put forward The corresponding coping strategies,in order to be able to Jilin Bank in the new economic conditions under the smooth transition to achieve a certain reference to help its better development.