Research On Competitiveness Of National Commercial Bank

Reflect the competitiveness of commercial banks,commercial banks in the fierce challenges of the same industry,through the efficient use of funds,in their supply of products and services than competitors more to meet the needs of customers,gain more profit.The general operating mechanism of China's banking industry is not perfect,operating efficiency is poor,and there are many defects in the operation management.At the same time,compared with the developed countries,China's commercial banks,the overall strength of the gap is more obvious,in the global banking competition in the weak.Since China's reform and opening up and after accession to the world trade organization,including foreign banks and other foreign companies are scrambling to enter the huge market of China,China's commercial banks have to in a disadvantage in the face of strong challenges from foreign banks.Through the establishment of a more scientific commercial bank competitiveness evaluation index system,on the competitiveness of commercial banks in our country to carry on the research analysis,determine factors related to the competitiveness of commercial banks in China,to set up more for the competition strategy for the promotion of China's commercial banks continued to flourish has certain research significance.This paper collects annual data of 17 national commercial banks from 2010 to 2014,and establish the evaluation index system,using the factor analysis method to analyze,through the use of SPSS statistical software were horizontal contrast between different banks in the same year and in the same bank in different years of longitudinal comparison,the competitiveness level of visual comparison of the national commercial bank,and summarize state-owned holding commercial bank's comprehensive competitiveness significantly worse than the conclusion of most of the joint-stock commercial banks.According to the results of empirical analysis,the last 17 national commercial banks to put forward specific strategic recommendations.