Researching On The Financial Strategy Pattern Of Twowheels Driven That "Investment+ Investment Banking Business" Of Private Equity Institutions

With the control of the CSRC more and more specifications to private equity firms,relevant licenses of investment banks also gradually open to the private equity,more and more private equity firms are seeking transformation development.In this paper,brokers in domestic and abroad for reference,and the integration of investment and investment banking experience to study the private equity firms’ M&A Fund + Financial advisory business "model,starting from the nature of private equity itself,from the mechanism,through the SWOT model,the PEST model,Porter Five Models and Z-score risk assessment score model,combining with Jiuyin case,show the successfully usage of mechanism,through financial analysis,market analysis,risk analysis,revealing the new pattern of financial strategy.Internal aspects from financial advisory business,as the main body of investment banking in financial advisers to represented by buy-out funds investment business role;External aspects analysis the use of this mode which faced the opportunities and challenges;Not only from the mechanism of the model were analyzed,but also suggestions from risks.Focusing on the model of investment + investment bankingin domestic and foreign research focuses in the field of securities companies and commercial banks,there are very little research for private equity institutions inthis mode.On the home front,the research of PE + listed companies is more,mainly to carry out mergers and acquisitions fund independently or investment and financial advisers,did not involve a combination of both.Research at home and abroad is only in view of the securities investment + investment banking model to do the qualitative analysis,and no data to support,and the model for private equity enterprise the existence of law,institutional restrictions are not discussed.In this paper,the National Equities Exchange and Quotations listed private equity companies as the carrier,in Jiuyin for example,a comprehensive analysis of the rationality of the model,and meanwhile,the prospect of it,makes up for the further research on the blank.And the financial advisory business rose to the height of the financial strategy is rarely heard in the private equity firms.Because of the National Equities Exchange and Quotations listed private equity limited,studies the model for private equity company as a whole financial layout also has a great significance.And this paper is based on data,which is better than the current research of pure qualitative analysis is more persuasive.Whether from the aspects of the development of the industry or related research,this article can provide relevant institutions with the corresponding data.To explore the transformation between double complementary also is the innovation place.In full by the National Equities Exchange and Quotations characteristics and other private equity firms on the market for Jiuyin of financial,market,intuitive explains why after the change,Jiuyin could by leaps and bounds on the performance,so as to dig deeper into the nature of the two-wheel drive mode of investment and investment banking.Also by combing the structure of the other two modes,analyses the difference between the three,for the use of the present investment banks two-wheel driven,the final conclusion that investment banks two-wheel driven model both on the Jiuyin itself and market performance compared with other models,it is worth promoting.Just need to pay attention to is not to be too dependent on financial advisory business,to the coordinated development of investment and investment banking,by Z-score model in the final stages of grading,proved that the model is on the ability to resist risks.It will play a more effective role as the opening of investment banking licence.