Research On The Development Of Fund Investment Advisory Business Of China Securities Corporation

With the continuous deepening of China’s economic system reform,the capital market is gradually improving.It has been three years since the China Securities Regulatory Commission launched the pilot work of publicly offered securities investment fund investment advisory business.The launch of the pilot work of publicly offered funds investment advisory business marks the gradual transformation of China’s wealth management industry from the era of seller’s investment advisory to the era of buyer’s investment advisory centered on customer needs,truly binding institutional interests with customer interests,It is more conducive to leveraging the advantages of securities firms in product design,investment consulting,and other aspects.Implementing personalized fund investment advisory services is an important lever for the transformation and development of the asset management industry under the background of the registration system reform,and also an important way to promote the entry of long-term funds into the capital market.It has played an important role in improving resource allocation efficiency,effectively mitigating risks,and effectively serving the high-quality development of the Chinese economy.At present,China’s fund investment advisory pilot institutions are in a competitive situation where hundreds of competitors compete for excellence.As the industry closest to the capital market,how can securities firms leverage their advantages of rich investment research experience and abundant professional talents to achieve a transformation from the past "investment centered" brokerage business to the future wealth management role of both "investment" and "consulting" ? This article takes China Securities Corporation as the research object,focusing on the service purpose,service content,and Introduce the current development status of China Securities Capital’s fund investment advisory business from six perspectives: fee standards,strategy types,talent teams,and risk control.Use a combination of quantitative and qualitative methods to evaluate the operational effectiveness of its fund investment advisory business,identify the key problems and constraints that China Securities Capital faces in carrying out fund investment advisory business,and provide development suggestions.The fund investment advisory business is in a rapid development and expansion stage in China,so it is of great practical value to examine the current operation status and effectiveness of China Securities Construction Investment Fund Investment Advisory business.It is hoped that the case study results and relevant suggestions of this article can provide some reference for the development of China Securities Construction Investment Fund Investment Advisory business,and also provide reference for other securities companies in China that have not yet or have already developed fund investment advisory business.