The Research On Marketing Strategy Of DMS Dairy Products Co.,LTD

In recent years,the dairy products market,has developed rapidly,the condition of the market is now making various dairy products enterprise competition are becoming more and more heated.Abroad the development of dairy products has a long history,but the development of the domestic dairy products still belongs to the early stage,it also makes the domestic dairy slightly inferior in terms of production,scientific research in foreign brands,foreign dairy companies like beauty for all belong to solid technology companies,has a lot of money can be invested in dairy production line,and these enterprises have rich management experience and production experience,is get the sufficient guarantee on dairy products from the production,and then,thanks to the development of backward Chinese dairy products made in the production process and technology remains to be improved.And for the largest proportion of dairy products in the dairy products market,its production technology and production process is the most complex is the highest content of science and technology requirements of food,so Chinese companies need to invest the money on the production line,increase the intensity of product development,fundamentally change the quality of the products,research and development new product formula,through improved technology,make domestic dairy products can be powerful competition and foreign dairy products,take a place in the dairy products market.Now most of the dairy companies are in the low-end market,so more should intensify the study of the high-end dairy,produce closer to breast milk,dairy products more suitable for Chinese children.In the condition of dairy products competition,occupy a certain market.In this paper,the main application of marketing marketing STP theory,4PStheory and integrated marketing theory marketing strategy research,the first analysis of the dairy market industry status,detailed analysis of the dairy products facing macro micro-environment,the next dairy company surface The market segmentation of the market and the choice of the target market,from the product,price,channel,promotion of four aspects of marketing strategy,the paper finally put forward for the implementation of dairy company development strategy protection.