The Influence Of Network Consumption Structure Of Rural Society

Network as a new type of consumption patterns in recent years become a hot topic of the society,the network consumer's academic research has become a research hotspot and focus of domestic academia.With the rapid development of Internet and its for economic,social,cultural and other fields produce far-reaching influence,network consumption is gradually changing people in the past life of the single way of consumption.Compared to traditional forms of consumption,the network consumption has its unique operation mode,consumption concept and social impact.Network consumption,for example,at present most of using the advanced Internet technology and electronic payment technology,adopt the method of online consumer offline fetch,eliminating the traditional many complicated steps in the process of consumption,great convenience and operability.Their consumption concept also originally fixed time,space,form the fixed consumption habits and impression of turned out to be not restricted by time,space,has the characteristics of the personalization and customization.Also from the past to the impact of social consumption driven by economic development to consumer behavior impetus of economic development,by the network consumption is derived and develop a batch of new industries,such as logistics,express,network sales customer service,etc.Network consumption in the city's development has been mature and perfect,and in the vast rural areas in our country,the network consumption also belongs to a mysterious area with many unknown factors.Network consumption development in rural areas,the traditional rural society under the tide of network consumption it will go,this will be the focus of this paper.Social structure this noun has a strong academic atmosphere,but look from the concept,the current academic circles for this noun explanation has not yet unified,the reason is that the term structure contains wide,often the result of the researchers from the point of view of the different different definitions.Philosophy tends to structure as a whole and the combination of synchronic both emphasizes the structure of network configuration.In social science,as a result of the research theory basis and framework is different,the meaning of the structure are also often appear different explanations,such as function,saying,and system,integration,etc.In this paper,the main development in anhui province in some parts of the network consumption as the research object,the relevant theory of social structure carding and serves as a theoretical support,based on the characteristics of network consumption has its impact on social structure refinement part for the economic,cultural and social life part were discussed.This paper consists of five chapters,the first chapter is introduction,mainly illustrates the research background and research purpose,and combing the domestic and foreign related research results,the network consumer,social structure and related theoretical concepts clear.The second chapter mainly introduces the current development status quo and characteristics of the network consumption.The third chapter mainly combined with political,economic,cultural and social life four aspects to elaborate the status of development of the network consumption in rural areas.The fourth part combined with the present situation description,analysis of the current Internet consumption for rural society in the political,economic,cultural and social life of the impact of these four parts.Fifth chapter summarize the full text,and the combination of theory and reality of the above four parts describes at the same time,the development of network consumption under the condition of several problems in the rural society,and puts forward corresponding Suggestions.