Research On Marketing Transformation Of Medical Device Companies

The development of China's in vitro diagnostic reagent industry showed a large developing country characteristics,it is a big market,the market potential is greater.At present,China has more than 18 thousand hospitals,more than and 300 blood banks,at the same time,the medical center and hundreds of thousands of independent laboratories like bamboo shoots after a spring rain as A new force suddenly rises.some independent medical testing laboratory,also be just unfolding,which provides a broad market space for the development of in vitro diagnostic reagents.ZS company is a high-tech enterprise founded and controlled by the Chinese Academy of Sciences.It is mainly engaged in the research and development,production and sales of in vitro diagnostic products.Since its inception in 1988,has always been to meet people's needs as the guidance,and actively promote the development of national IVD industry,to create a production,learning and research,with the combination of independent innovation system,to explore the internationalization of the group,and composite "management mode,build system series,integrated and intelligent" four in one of the whole industry chain,to enhance the core competitiveness,has laid the leading position in the industry.However,due to the fierce competition in the market,the existing advantages have been lost,the development has been slow,the company has been under pressure and the company has made changes.Is the main purpose of this paper is to explore the state-owned established medical apparatus and instruments of the development of enterprises from victory to failure,currently facing the survival predicament and change for themselves how to implement the enterprise marketing,marketing effect how to change.And it concludes that the key to today's market is theThe author first through analyzing the development of domestic medical equipment industry and the transformation and innovation of marketing theory,found that ZS's current level of marketing reform and innovation,and marketing innovation segments,from the concept of change and innovation,organization innovation,technology innovation,product innovation and market innovation several aspects of this marketing reform and innovation to analyze the existing problems of the ZS company,put forward the corresponding solutions,and finally,from the corresponding economic results of marketing reform and innovation to bring the benefits of ZS company.Most of the information in this article comes from the internal data of ZS company,and all the other data comes from the public disclosure of information and information.The theory and practice of management according to the accurate data and information,the readability and reference is greatly improved,but also on the ZS in vitro diagnostic reagents marketing reform and innovation of the study and summary,and provide some ideas for the sustainable development of the future.