A Study On Tourism Shadow Regions’ Image Shielding And Resolving Mechanism In Beijing-tianjin-hebei

As a new economic growth pole of China following the Yangtze River Delta and Pearl River Delta,The overall development of the Beijing-Tianjin-Hebei Region began to show its own pattern,their trend of economic integration has been rapidly developed.In this strategic background,Beijing-Tianjin-Hebei Tourism Integration will soon become a trend.With the rapid development of China’s tourism industry,there are some hot and relatively cool tourist destination,which led to a shadow between the tourism image,thus widening the gap between regions.On the one hand,some hot tourist destination in the face of enormous pressure of visitors carrying capacity of the environment has become saturated;On the other hand,some tourist destinations due to the colder conditions of their own geographical constraints factors lack of features,coupled with the bleak image of tourism can not effectively stimulate tourist travel motivations,it can not be perceived and selected by tourists easily.Beijing-Tianjin-Hebei region is no exception,though they have good tourism resource,tourism development of the three regions is very uneven,the rapid development of the advantages of tourism,have also been developed relatively deserted tourist shadow region,its image subject to more serious shielding effect.This study aims to sort out the basis of previous studies,make their own shadow region for tourism understanding,and tourism resources,tourism district,Beijing,Tianjin and the formation mechanism of the shadow region of tourism and tourist visitors involved in the dissemination of information from the four aspects trying to become a more complete analysis system,building the image of the shield Tourism shadow theoretical framework,and seek solutions to break the influence of Beijing-Tianjin-Hebei image shielding.