Study Of Tourism Public Service Quality Evaluation Based On Fuzzy Comprehensive Evaluation

In today's world,the tourism industry has become one of the important pillar industries of the global economy.It has developed in depth with the primary industry,the secondary industry and other tertiary industry sectors.In particular,tourism competition is no longer limited to a single category,resources or Industry,and it pay more attention to the basic support role of tourism and public services and value.For the past few years,with the rapid change of scenic tourism to the global tourism,tourism public service has been widely concerned about the community and has been emphasized in the theoretical.The empirical analysis and evaluation of public service quality have become one of the major propositions to be solved urgently.At present,there is an obvious tend of FIT tourism.Compared to the group travelers,the FIT and independent travelers have grew strong,diversified and high-level demand in basic infrastructure,functional accommodation facility,public information service of the destination,public service supporting facility,convenient and efficient transportation facility,which indicates that only qualified tourism service can satisfied tourists needs nowadays.The high tourism public service can cater to the tourism needs of today's tourists,but there is still a large gap between the product supply of tourism public service and tourists demand.Therefore,it is necessary to improve the relevance and precision of tourism public service supply on the basis of scientific evaluation of the quality of tourism public service.In 2009," 'the International Tourism Island' Development Projects of Hainan" has been upgraded to national strategy.Sanya has become the most popular tourist destination.Although Sanya city tourism public service facilities construction has been greatly improved,Sanya tourism is still in the traditional value orientation in terms of economic benefits,social benefits and cultural effects,compared with the famous foreign marine island tourism destination.Especially,the level and quality of tourism public service has been widely criticized and seriously affected the majority of tourists and the market reception of tourism quality of Sanya.Therefore,to circumvent the qualitative analysis of the quality of Sanya public services will further enhance the quality of tourism services in Sanya to provide a scientific reference to scientific and effective enhance Sanya's tourism core competition force.