Discussion On The Merger Of Accounting Firms' Intellectual Capital Integration

From the CPA industry reconstruction to today,China's accounting firms experienced three important wave of mergers,thinking about each wave of mergers,the government departments promote it,we can say that China's accounting firms' marketorienting and through the merger and development was driven by government departments.From 1998 to the end of 1999,China's CPA industry under the guidance of the Ministry of Finance,completed the decoupling of the work,so that the accounting firms from the original institutions into market intermediaries.In March 2000,in order to speed up the security qualified firms as the leading industry structure of the financial restructuring,the Ministry of Finance has issued a "accounting firms to expand the scale of a number of issues of guidance","accounting firm merger and approval of the Interim Measures" And a series of documents to guide China's accounting firms through the merger to expand the scale.In 2007,in order to assist Chinese corporates to "go out" to train enterprises to serve multinational accounting firms,the China Association of Certified Public Accountants promulgated the "China Association of Certified Public Accountants on the promotion of accounting firm bigger and stronger opinions",put forward China's accounting firm not only to do large-scale,but also to enhance their own strength,improve competitiveness.In these policies,which driven by the Chinese local accounting firms through the merger to expand their own scale,to achieve the "bigger" goal.However,on the other hand,through the merger of large-scale Chinese local accounting firms to achieve the "strong" goal?In recent years,punishment and warning from China's regulatory bodies and industry self-discipline association shows that the "bigger" accounting firm has not achieved the "strong" goal.Consolidation failed to achieve the desired results,a large part of the reason is due to the merger process failed to achieve the merger of two or more resources integration,and accounting firms as a talent "intensive" type of business organizations,intellectual capital is its key Resources.Therefore,in the accounting firms' merger process effective integration of intellectual capital has become a merger through the "bigger and stronger" key factors.Intellectual capital can be composed of three parts,namely,human capital,structural capital and relational capital.With the merger of China's accounting firms near to the late stage,the integration of mergers,especially intellectual capital integration has become a hot topic in the theoretical and practical circles,the research results are increasingly rich,from the initial focus on the definition and composition of intellectual capital and the basic theory of the study gradually into the intellectual capital of the various factors of the evaluation of the construction of intellectual capital integration approach and other practical problems.Based on these,the purpose of this paper is to define the intellectual capital of accounting firms,and put forward specific ways for the integration of intellectual capital under the protection of perfect supporting measures to promote the integration of intellectual capital.First of all,this paper analyzes the importance and necessity of the integration of intellectual capital after the merger of the current accounting firms in China,and then summarizes and summarizes the related literatures,and puts forward the research ideas of this paper and research methods.Secondly,this paper defines the meaning of the merger of accounting firms and expounds the three ways of merging the firms.At the same time,the concept of intellectual capital integration is explained and its basic characteristics are summarized.Then,the author analyzes the influence of intellectual capital on the integration of intellectual capital,structural capital and relational capital,and explains the influence of intellectual capital integration under different merger modes.And then elaborates the theoretical basis of the merger of accounting firms and the integration of intellectual capital.The theory of scale economy and the theory of synergies are the motivations of the merger of accounting firms.The theory of efficiency and the basic theory of resources are the effect of intellectual capital integration.The discussion.Thirdly,this paper elaborates the contents of the integration of intellectual capital of accounting firms from the aspects of human capital,structural capital and relational capital,including the principle of integrating the elements of intellectual capital,setting the goal of intellectual capital integration,Integration of intellectual capital need to focus on the link.Then,this paper puts forward the concrete implementation way for the integration of intellectual capital in the accounting firms.For the integration of human capital should be from the new staff,team,training and other ways to proceed;for structural capital integration should focus on the merger after the practice standards,culture,governance structure of three aspects;for the relationship capital integration approach is the merger after the brand,and customer communication and other aspects to carry out.Finally,in order to promote the successful integration of intellectual capital after the merger of accounting firms,this paper puts forward that sufficient measures should be put forward from three aspects.Which the government and the regulatory body should focus on market-driven and legal protection;the firm itself should be fully prepared before and after the merger to ensure that the merger of intellectual capital integration can be rules to follow;Finally,for the Institute of Certified Public Accountants also Put forward in the guidance,personnel assessment and training,supervision of three aspects of its industry associations to play the role of promoting the merger of the Institute and the completion of intellectual capital integration.