Research On Marketing Strategy Optimization Of Key Customers Of HG Branch Of CITIC Bank

With the rapid development of our country's economy,growing economy,industry structure and industry structure are also constantly upgrading,enterprise growth accelerated rapidly,residents' consumption continues to increase,the advent of the era of Internet,make enterprises and residents' growing demand for commercial Banks.In commercial Banks in the process of growth,has played a crucial role in big customers,is now the key to commercial bank business development and profit system,with the integration of capital markets and development,improve their own management,the financial industry service level and ability of the business,large customers demand for banking financial services is becoming more and more big,more and more content,which also contributed to the continuous development of banking industry and to promote,in order to meet the requirements of enterprises continuously improve.Therefore,the relationship between banking development is closely related to large customer development,complement each other,each other only deepened their relations with each other,to promote the sound and rapid business development.This paper takes the example of the HG branch of citic bank as an example,and as an extension to the branch and even the general line,it can be used as a reference.This thesis mainly use the SWOT analysis method,and detailed analyze the citic bank HG branch big customer marketing present situation,problems and its reason,on the basis of set up branch big customer marketing strategy,optimize the citic bank HG branch 7 p marketing strategy in the process of customer service,and puts forward the corresponding security measures to safeguard branch big customer marketing strategy.Paper by the analysis,the main problem with HG China citic bank branch service marketing lies in product design,product pricing,sales channels,promotions,professional ability,tangible demonstration and marketing process,etc.Paper,HG branch to the people's bank of China citic bank,branch,under the supervision and administration of obedience ZongFenHang various management systems,and its internal and external environment resources branch existing business development present situation,make full use of their own advantages and market opportunities,target market,completes the segmentation,make a good marketing plan,characteristic business actively,improve the product value,continuously optimize branch 7 p service marketing strategy,ascending branch big customer satisfaction and loyalty,security branch of various business smoothly.