Analysis On The Risk Of Foreign Direct Investment Of China's Own Brand Automobile Enterprises

China's auto industry has boomed as our country actively promotes reform and opening up,the "go out" strategy and the "One Belt And One Road" strategy.In the post-financial crisis era and the "new normal" of our economy,the auto industry has gradually leveled off.Due to historical reasons,China's auto industry has been dominated by joint venture brands and international famous brand,so our country independent brand car companies in the domestic market development met the bottleneck,there is no breakthrough progress.So our country independent brand automobile enterprises want to seek new sources of growth,it is necessary to breakthrough the limitation of domestic market,in various aspects still have under the condition of "going out",actively participate in the global transfer and distribution of production factors in the process,adapt to the trend of the global industrial transfer and industrial structure adjustment;The judge took the initiative to "go out".At present,our country's independent brand car enterprise is not complete in all respects,so the investment host country that chooses is some emerging economy mainly.In view of our country independent brand in the field of international operation ability and experience,for the host country political environment,economic environment,cultural environment,legal environment,lack of deep understanding,foreign direct investment risks faced by also gradually appears.And that of the host country of automobile industry often is in a state of blank or just started,so on the auto industry there is a lack of laws and regulations system,etc.This has further increased the risk of Chinese car companies going out,so that they have little revenue from overseas investment and even bankruptcy.From the risk of foreign direct investment theory,this paper to analysis the current situation of our country independent brand cars to go out,from the political environment,economic environment,cultural environment,legal environment,four types of risk source to our country independent brand automobile enterprises makes a detailed analysis on foreign direct investment,and discussed our country independent brand car companies might encounter the foreign direct investment risk.Investment and combining with chery Brazil's case,the specific analysis of the independent brand car companies the advantages and disadvantages in the process of the foreign direct investment,get inspiration and puts forward countermeasures and Suggestions.