The Development Model And Enlightenment Of Diversification Strategy In Dalian Wanda Group

In the macro background of the development of the real estate industry is going to the silver age,the development of the national economy is transfer to innovation elements driven,innovation is placed in the core of overall national development.If the real estate enterprises attend to achieve sustained and stable development,they should be market-oriented,take innovation as an opportunity,combined with their own development advantages and the upstream and downstream business chain of real estate industry,take the diversified strategic development path.In order to sum up the experience of diversification strategy development of Dalian Wanda Group,effectively promote the improvement and optimization of other real estate enterprises' diversification strategy.This paper is directed by the diversification strategy theory,after study all the literature about the Dalian Wanda Group diversification strategy,by reading and collecting materials from Dalian Wanda Group official website,combing the overall development process,and the specific content of motivation of diversification strategy development implementation analysis to Wanda,Wanda commercial product diversification and diversification of the industry,analysis the implementation characteristics of Wanda diversification strategy development model.Through the analysis,the following five main conclusions are drawn:1)Grasp the main direction of enterprise development,accurate positioning.2)Carry out their duties,reasonable design products.3)Pay attention to science and technology,information input,integration resources.4)Combined with regional cultural characteristics,highlighting Chinese elements.5)Diversified development,to achieve a whole chain of development.Wanda's mode successfully is recognized by the industry,although Wanda mode can not be simply copied,but the successful development experience still has the typical significance for Chinese real estate enterprises.1)Innovative business model.2)Draw lessons from the innovation of Wanda cultural industry,especially the ability of multi-elements integration,pay attention to science and technology investment,integration of global resources,highlighting the elements of Chinese culture.3)Accurate business positioning.4)Focus on information technology to achieve large data.