Research On Development Strategy Of BMY New Energy Automobile Company

The automobile industry is an important pillar industry of the national economy,plays an important role in the national economic and social development.To accelerate the cultivation and development of energy-saving and new energy automobiles,not only effectively ease the energy and environmental pressures,urgent task to promote the sustainable development of the automobile industry,but also accelerate the transformation and upgrading of the automobile industry,strategic initiatives to foster new economic growth and the international competitive advantage.BMY new energy automobile company in Shandong province is an established time early,has a certain influence in the micro electric vehicle industry enterprises,through the analysis of the actual situation of the enterprise and facing the external environment for development strategy of the enterprise and even the entire mini electric car electric car industry to provide a reference to the program.Through the PEST analysis of the macro environment,industry environment analysis and the analysis of Potter's five forces model on BMY,the new energy automotive company external environment are analyzed,and points out that the company can take advantage of the competition in the market opportunities and to avoid the problem.According to the company's internal manufacturing equipment,product characteristics,management team,corporate culture research,summed up the BMY company of new energy vehicles have advantages in the previous competition,gain market reasons,but also pointed out that the short board company restrict future development,should never the same recruitment at all levels of technology,manufacturing talent,lay a solid foundation for the development.The electric technology company.In this paper,based on the full analysis of the situation of BMY new energy automobile company,combined with the latest trends in the development of electric vehicle industry,the company's development strategy put forward should also take the backward integration strategy and forward integration strategy,in order to expand market share and increase business profits,and ultimately to achieve the strategicobjectives;the new product strategy in a prominent position,especially the development of electric vehicles,high-speed development;discussion about leasing can in terms of innovation business model,when leasing a new model to expand sales,increase profits.To realize the enterprise development strategy,must establish and improve the security and support system,especially in improving the enterprise research and development ability,improve customer service sales and service network,improve the level of human resources management,conscious use of the Internet and other aspects of thinking a lot of work.This paper does research on BMY new energy vehicle development strategy,it has the use for reference in most of micro electric car company,is establishing these enterprises,the development process is similar to many aspects,the current difficulties are roughly the same,so this paper has certain reference value for the enterprise.The majority of micro electric vehicle.