Study On The Development Of Rural Taobao In Wuhua County Of Guangdong Province

The pastfive years,China's e-commerce market witnessed a vigorous development in the city,but it was still developing in the countryside.The central government and the locals,even the publics regard e-commerce technologies,especially "internet plus",as a new way of increasing the farmers' income.The combination between entity economy and electronic business with the internet thinking,produces duplicate effect,promotes transformation of traditional development and combines the primary,secondary and tertiary industries.Since different regions have different situations,patterns and results,it is urgent to study how to operate rural e-commerce,which is one important people's livelihood project.This paper,taking Wuhua County of Guangdong province as an example,analyzes the influence of "Taobao" on farmers.This paper introduces supply & demand theory and information asymmetry theory,analyzes the development and benefits of rural taobao in Wuhua district via literature,investigation and comparisonRecently,the rural taobao of Wuhua still exit some problem,such as small scale,poor efficiency,and shortage of professional and the featured brand.To solve these problems,some measures should be carried out,such as making combination between the internet thinking and the situation of Wuhua,elevating the cognitive level by strengthening propaganda and promotion,perfecting supporting facilities,increasing financial support,cultivating talents,attracting financial support,perfecting industrial system and building exclusive brand to promote the development of Wuhua.