The Research Of Chinese Rural Taobao

China is one of the fastest Internet growing country in the world.Although the Internet popularizing rate between urban and rural areas still exists gap,the above imbalance is changing gradually.Chinese government pays attention to a series of the rural electronic commerce,and the electronic commerce enterprises use Internet to create new profit space exploration which permeates to rural in recent years.Rural Taobao is a form of rural electronic commerce,and different from the traditional sense of the village of taobao.It is indicated that Ali and the local government cooperate to build "upward of agricultural products" and "industrial downward" a flow platform which is two-way.This thesis is analyzed from the development general situation of establishment of rural Taobao village level service station.The advantage of form of rural Taobao county level and village level is analyzed in the aspects of the unified management and information transmission.This thesis expounds respectively rural taobao partners,respectively introduce the development of rural taobao,which included the governments,enterprises and rural taobao partners three sides,and their roles for partners,orientation,function,advantages and disadvantages,in order to the three sides promote the deepening and benign development of rural taobao.This thesis takes shandong lai Yang city as a case,the survey is found that the development of rural taobao still has many questions.Such as the lack of technical personnel,the different of online product quality,the single profit way of village of taobao partners as well as the incomplete transportation system.Based on the above analysis,and the domestic typical cases is compared.the related theory is combined.Some viewpoints are proposed: First,the government macro-control should be reinforced.Second,enterprise strategy deployment should be further promoted.Third,self-regulation ability of rural Taobao partners should be reinforced continually.Those are importantways that promote the development of rural business form which is rural Taobao.