Study On The Influence Factors Of Pixian Taobao Village Of Electronic Commerce In Sichuan

With the development of China's market economy and e-commerce, the second-tier city market approaching saturation, E-commerce race to enter the rural market, Rural e-commerce become the central issue that some Internet giants carve up the market. Taobao village as a special mode of rural e-commerce is a very distinctive form of rural e-commerce gathering which develop rapidly. Pixian, Sichuan, as a only Western Taobao village, the development of electronic commerce is useful to the west. The development of Sichuan Pixian Taobao e-commerce makes a certain contribution for the western village of further economic force and the balanced development between eastern and western economic.This paper firstly analyzes the research literature on rural business at home and abroad, combined with the actual development of China rural e-commerce This paper adopts the methods of questionnaire investigation, case analysis, comparative analysis and descriptive statistics analysis, the influence factors of the development of electronic commerce in Taobao village of Pixian are analyzed in detail, and the obstacles and promoting factors are analyzed, and the three aspects of the villagers, the government, the industrial base and the supporting service providers are analyzed. Secondly, discusses the theoretical basis of related concepts of Taobao village and rural e-commerce, paving the way for the analysis below. Thirdly, analyzes the status and problems of Pixian Taobao Village, using the method of descriptive statistics and case intensively analyze the factors which affect the development of e-commerce Taobao village of Pixian. Finally compare and referent the successful case of Zhejiang Yiwu Qingyan Liu Taobao village, put forward the basis for policy recommendations on Taobao, Sichuan Pixian County village of e-commerce development. This article through the research analysis the conclusion for development of Pixian Taobao village need geography, external economy, government behavior, rural entrepreneurs leading role, line industrial base, supporting service providers and Alibaba relevant policy to support the synergy.