Yongzhou Branch Of Agricultural Bank Of China Jin Sui Traffic Credit Card Marketing Strategy Researchy

With the rapid development of economy and the transformation of China’s economic structure,the importance of credit card business,as each big financial institutions in recent years,Yongzhou is located in the south of hunan,with the development of agriculture and tourism supporting the whole city,in recent years in wen-jian Chen mayor "one river,north and south on both sides of the Taiwan city,enlargement west across,the rise of central China",under the advocacy of yongzhou greatly improved its economy and transportation,and in view of the yongzhou increasingly convenient transportation and a growing number of private cars,joint shortages yongzhou ZhengJi yongzhou branch of agricultural bank of China branch,using the yongzhou traffic detachment conveniently introduced Jin Sui platform credit card in order to satisfy more and more people having,At present the card can provide pay a fine for the majority of motorists,toll fee,gas fee,quick inspection,electronic query and management fees paid traffic such as business,has a convenient,efficient,fair and transparent,discounts,and many other advantages,but as a result of yongzhou branch in recent years on the card marketing channels,marketing services,marketing,marketing management,and other aspects there is a big problem,make the issuance of credit CARDS Jin Sui traffic is not optimistic,good product can not get good market promotion and marketing,thus restricting the development of its in yongzhou area,Agricultural bank of China branches in hunan province yongzhou as Jin Sui traffic card issued by the pilot areas,traffic Jin Sui yongzhou area of credit card marketing issues and lessons for other branches have great pilot significance and reference value,and for the future functional credit card marketing strategy have great influence,This paper first analyzes the ABC yongzhou branch Jin Sui transportation situation of credit card,and through the PEST analysis,from politics,economy,culture,technology and so on four dimensions in this paper,the analysis of the ABC yongzhou branch Jin Sui traffic the macro market environment of credit card,Second through the SWOT analysis method to analyze the Jin Sui traffic card within their own strengths,weaknesses,opportunities and threats,thus it is concluded that the combination of the corresponding strategy,and according to the different combination of strategic feasibility analysis to choose the best combination,ABC yongzhou branch Jin Sui traffic credit card marketing,marketing strategy is:the main problems in product homogeneity;Marketing channel is too single,ABC and traffic police force don’t mix;Marketing efforts to improve,live card rate is low;Marketing management omissions;Jin Sui traffic credit card marketing personnel erosion etc.the first is the credit card market segmentation of customer groups to Jin Sui traffic;Secondly by using cross-selling marketing efficiency improved;Then from the aspects of price,service,promotion,etc to build marketing strategy combination;The perfect management,improve the Jin Sui traffic credit card marketing team strength,On the basis of the research at home and abroad for reference,the integrated use of literature analysis,analysis the business environment and the market marketing,management and other related theory method,through comparison and analysis,in the end of the card business marketing and management in the development of practical strategies are put forward,Jin Sui traffic through the study of yongzhou branch credit card business development to provide certain theoretical basis,and puts forward some feasible countermeasures and Suggestions in terms of practice,but due to personal academic ability is limited,this paper discussed the problem of not enough thorough,have some limitations,Hope that this article research results help Jin Sui transportation of hunan branch of agricultural bank of China credit card marketing work,enhance the competitiveness of their peers.